Sentaiment

About Sentaiment

In the age of AI, your brand's story is no longer told solely by you. It's being narrated, summarized, and reshaped by powerful language models like ChatGPT, Claude, and Gemini every single day. Sentaiment is the transformative platform that shatters the black box of AI perception, giving marketing, communications, and PR agencies unprecedented clarity and control. This game-changing tool is designed for forward-thinking teams who refuse to fly blind. It delivers a crystal-clear view of how the world's most influential AI models represent your brand, uncovering hidden risks and identifying untapped opportunities. Sentaiment moves beyond simple monitoring to provide actionable intelligence, empowering you to proactively shape AI-driven narratives before they permanently shape market perception. In a landscape where 89% of B2B buyers use AI for research, Sentaiment is your essential command center to ensure accuracy, reinforce strengths, and maintain narrative alignment across the entire digital ecosystem.

Features of Sentaiment

Perception Audit & Echo Score

Sentaiment automates a comprehensive Perception Audit, querying over 10 major AI models—including ChatGPT, Claude, Gemini, and Perplexity—with 50+ tailored brand scenarios in just 5 minutes. From this deep analysis, it generates your proprietary Echo Score: a single, powerful metric that quantifies how clearly and consistently AI describes your brand. This feature eliminates guesswork, providing a unified view of your AI presence and highlighting narrative gaps or inconsistencies that require immediate attention.

Model-Specific Suggested Actions

Moving beyond diagnostics, Sentaiment delivers precise, actionable guidance. For every identified misalignment or error, the platform provides model-specific Suggested Actions. These are prioritized, step-by-step instructions—complete with clear copy and schema guidance—that tell you exactly how to correct inaccuracies, reinforce key messaging, and align the AI narrative with your brand story. This turns insight into immediate, impactful execution.

Automated Executive Reporting

Transform complex AI data into stakeholder-ready intelligence. Sentaiment’s automated reporting feature compiles your Echo Score trends, top perception drivers, and planned corrective actions into simple, elegant summaries. Easily share these insights with your team or board, and export to PDF for presentations. This feature ensures everyone is aligned on your AI brand strategy with minimal manual effort.

Real-Time Multi-Model Monitoring

Gain continuous, real-time visibility into your brand's AI perception across the entire landscape. Sentaiment doesn't just offer a one-time snapshot; it provides ongoing tracking across all major language models. This allows you to monitor for narrative drift, track the impact of your corrective actions, and stay ahead of emerging risks or opportunities as AI models evolve and update their knowledge bases.

Use Cases of Sentaiment

Proactive Brand Risk Management for PR Agencies

PR and communications teams use Sentaiment to proactively identify and mitigate reputation risks before they escalate. By continuously auditing how AI models describe client brands, agencies can spot outdated information, incorrect claims, or emerging negative narratives. This enables them to implement corrective actions swiftly, protecting brand integrity and maintaining control of the public story in the AI era.

Strategic Messaging Alignment for Marketing Teams

Marketing departments leverage Sentaiment to ensure their core messaging and value propositions are being accurately communicated by AI. The platform identifies where key messages are being diluted or misrepresented across models, allowing teams to strengthen on-site content, headers, and schema markup. This ensures that when prospects use AI for research, they receive a consistent and compelling brand story.

Competitive Intelligence and Market Positioning

Forward-thinking agencies use Sentaiment to conduct competitive perception audits. By analyzing the Echo Scores and AI narratives of competing brands, teams can identify market gaps, uncover competitor weaknesses in AI search, and strategically position their clients to own specific topics or claims within AI-generated responses, creating a significant competitive advantage.

SEO and Digital Strategy Evolution

SEO and digital strategy teams integrate Sentaiment to future-proof their efforts. As AI becomes a primary research tool, traditional SEO metrics are no longer sufficient. Sentaiment provides the critical data needed to optimize for AI understanding, ensuring a brand's digital footprint is structured and communicated in a way that leading language models can accurately interpret and relay to users.

Frequently Asked Questions

How does Sentaiment get its data from AI models?

Sentaiment uses direct, real queries to live AI models like ChatGPT, Claude, and Gemini. We do not rely on synthetic tests or outdated datasets. Our platform runs a sophisticated series of brand-specific scenarios through these models in parallel, capturing the actual responses a user would receive, ensuring the data is authentic, current, and actionable.

What is the "Echo Score" and how is it calculated?

The Echo Score is Sentaiment's proprietary metric that measures the clarity and consistency of your brand's portrayal across major AI models. It is calculated by analyzing factors like the accuracy of key claims, the presence of desired narratives, the absence of errors, and the uniformity of responses across different query scenarios and models. A higher score indicates a stronger, more aligned AI brand perception.

How quickly can I see results after implementing Suggested Actions?

The time for AI models to reflect changes can vary based on the model's update cycle and the nature of the fix. For corrections involving on-page content and schema that search engines can crawl, improvements can often be seen within days to weeks. Sentaiment includes verification checks to monitor when the AI's perception shifts, allowing you to confirm the action was successful.

Is Sentaiment suitable for small businesses or only large agencies?

Sentaiment is built for any organization serious about its AI brand perception. While it is a powerful tool for marketing and PR agencies managing multiple clients, small businesses and solo entrepreneurs also use it to ensure they are visible and accurately represented. The platform scales to meet different needs, with plans starting at the entity level for focused brand management.