MarketWrk

MarketWrk is a transformative brand management and retail intelligence platform engineered specifically for CPG and industrial B2B brands. It is a game-changing solution that automates the complex, data-heavy tasks of monitoring the digital shelf, unlocking potential for brands to protect their margins and accelerate growth. The platform delivers comprehensive, real-time visibility across major retailers like Walmart, Home Depot, Lowe's, Costco, Sam's Club, BJ's, and Ace Hardware. By automating competitive pricing analysis, MAP (Minimum Advertised Price) violation detection, ratings and review monitoring, and in-depth brand comparison, MarketWrk turns raw retail data into actionable pricing intelligence. Designed for brands tired of manual spreadsheet tracking and costly enterprise solutions, it offers the same depth of insight at a fraction of the cost and time, with implementation in days rather than months. Trusted by industry leaders like Duracell, MarketWrk empowers teams to make data-driven decisions from a single, intuitive dark-mode dashboard, complete with interactive charts, one-click Excel exports, and automated alerts.

Automated Retail Price Monitoring

MarketWrk continuously tracks competitor pricing across the entire digital shelf, providing real-time data on price movements by zip code. This feature eliminates the need for manual data scraping, transforming hours of tedious work into seconds of automated insight. Brands can see historical pricing trends to understand the competitive landscape and correlate competitor price drops with their own sales fluctuations, enabling proactive strategy adjustments.

Instant MAP Violation Detection & Alerts

This feature safeguards your brand's value and margin integrity by monitoring advertised prices across all authorized and unauthorized sellers 24/7. The system sends instant, automated notifications the moment a retailer breaks your established MAP pricing floor. This allows your team to take immediate enforcement action, preventing brand erosion and margin dilution before they impact your bottom line.

AI-Powered Ratings & Reviews Monitoring

Go beyond simple star counts with AI that extracts themes and sentiment from customer reviews and Q&A sections across all tracked retailers. The platform alerts your team to negative reviews and unanswered questions as they happen, enabling swift customer service intervention. This proactive approach protects your brand's reputation and helps improve conversion rates by addressing consumer concerns directly.

Competitive Brand Comparison Engine

This transformative feature provides a holistic view of your market position by benchmarking your products against key competitors across every critical metric: pricing, ratings, review sentiment, and retailer shelf presence. Interactive charts and indices, like per-unit price analysis, visually highlight where you are winning, losing, and where untapped white space opportunities exist for strategic growth.

Enforcing MAP Policy & Protecting Brand Equity

Brands struggling with unauthorized discounting and margin erosion use MarketWrk to automate the enforcement of their Minimum Advertised Price policy. By receiving instant alerts on violations, brand managers and sales teams can immediately contact offending retailers to correct pricing, ensuring consistent brand value across all channels and protecting hard-earned brand equity from degradation.

Gaining Competitive Pricing Intelligence

Sales and marketing teams utilize MarketWrk's price tracking and history charts to move from reactive to proactive strategies. By understanding exactly when and where competitors change prices or launch promotions, teams can explain sales peaks and valleys, optimize their own promotional calendar, and make informed pricing decisions to defend or gain market share.

Managing Online Reputation & Customer Sentiment

Customer service and brand management teams leverage the review monitoring system to safeguard online reputation. Instant alerts for negative reviews or product questions allow teams to respond quickly, resolve issues publicly, and demonstrate excellent customer care. This turns potential sales losses into trust-building opportunities and provides valuable product feedback.

Conducting Strategic Market Analysis

Executives and product managers use the brand comparison engine for high-level strategic planning. By benchmarking their entire portfolio against the competition across multiple retailers and metrics, they can identify portfolio gaps, justify pricing strategies, discover underserved market segments, and make data-backed decisions on product development and marketing investments.

What retailers does MarketWrk monitor?

MarketWrk provides comprehensive coverage across major online retailers critical for CPG and industrial B2B brands, including Walmart, Home Depot, Lowe's, Costco, Sam's Club, BJ's, and Ace Hardware. The platform continuously scans these sites for pricing, inventory, and review data to give you a complete view of your digital shelf presence.

How quickly can we get started with MarketWrk?

Implementation is remarkably fast, especially compared to legacy enterprise systems. MarketWrk is designed for rapid setup, allowing your brand to be fully onboarded and tracking products within days, not the months or quarters typically required by solutions costing over $50,000 per year. This means you can gain valuable insights almost immediately.

How does the MAP violation alert system work?

The system is configured with your specific MAP pricing policies for each product. It then monitors the advertised prices for those products across all tracked retailers in real-time. The moment a price is detected below your set MAP floor, an automated alert is triggered and sent to your team via email or within the dashboard, detailing the product, retailer, and violation amount.

Can we export the data for internal reporting?

Absolutely. MarketWrk is built for actionability, and that includes seamless integration into your existing workflows. All data presented in the interactive dashboard—including pricing tables, violation logs, and review summaries—can be exported to Excel with a single click for further analysis, internal reporting, or presentation to stakeholders.