Billboards America

About Billboards America

Billboards America is a game-changing platform that is completely redefining the out-of-home (OOH) advertising landscape. It serves as a transformative, one-stop solution for finding, planning, and booking billboard advertising across all 50 states. The platform eliminates the traditional complexities and agency middlemen, offering brands direct access to America's largest billboard network, which includes over 200,000 displays from Spectaculars and Bulletins to Digital Billboards, Transit ads, Airports, and Murals. Powered by trusted U.S. audience data, traffic counts, and verified performance metrics, its core intelligence comes from an AI planning genius named Billy. This AI assistant helps businesses of all sizes—from local startups to national brands—pinpoint the perfect billboard locations for their specific audience and budget. Billboards America unlocks the unmissable potential of OOH advertising, making it simple, self-serve, and measurable. The entire process, from search and planning to artwork upload and payment, is designed to be completed in minutes, giving you the tools to get your message in front of real people everywhere they go with clarity, scale, and undeniable presence.

Features of Billboards America

AI Planning Genius "Billy"

Unlock the power of data-driven advertising with Billy, your AI planning assistant. Billy transforms campaign planning by analyzing vast datasets including audience demographics, traffic patterns, and verified OOH performance metrics. Simply state your goals and budget, and Billy will generate intelligent media plans, suggest target audiences, and recommend the highest-impact billboard locations, removing all guesswork from the planning process and ensuring your budget works harder.

Self-Serve Billboard Locator & Marketplace

Take complete control of your OOH strategy with our intuitive, map-based search tool. This feature provides direct access to thousands of billboard locations nationwide. You can visually search by geography, filter by billboard type (Digital, Bulletin, Transit, etc.), compare real-time availability and pricing, and book spaces instantly. This transparent, self-serve marketplace empowers you to build and manage campaigns with unprecedented speed and efficiency, all from a single platform.

Comprehensive National OOH Network

Gain transformative scale with access to every major out-of-home format across the United States. Billboards America’s network is meticulously curated to include Roadside Bulletins, Digital Displays, Transit Advertising, Airport Placements, large-format Wallscapes and Murals, Street Furniture, and Retail media. This unparalleled variety ensures you can execute a hyper-targeted local campaign or a seamless nationwide rollout with just one point of contact, maximizing your brand's real-world presence.

Streamlined End-to-End Campaign Management

Simplify every step of your advertising journey on a single, unified platform. From the moment you select your locations and schedule dates to securely reviewing campaign details and finalizing payment, the process is seamless. The platform also includes an easy artwork upload and approval system, allowing you to drag-and-drop creative assets for quick review, ensuring a swift path from concept to going live on billboards across the country.

Use Cases of Billboards America

Launching a New Product or Business

Generate massive, immediate awareness for a new product launch or grand opening. Utilize the platform to identify high-traffic billboards and transit displays in your target city or region. The unmissable nature of OOH creates a powerful first impression, cutting through digital noise to build essential local buzz and drive foot traffic or online searches from day one.

Executing a Targeted Local Market Campaign

For businesses like restaurants, car dealerships, or retail stores, hyper-local targeting is key. Use the map search to find junior posters, street furniture, or digital billboards within specific neighborhoods or along commuter routes. This precision ensures your advertising budget is spent reaching the exact community most likely to visit your physical location, boosting local relevance and sales.

Amplifying Brand Presence for National Brands

Large enterprises can transform their media planning by using Billboards America to orchestrate synchronized, nationwide campaigns. Leverage the AI planner, Billy, to optimize a mix of spectaculars, digital networks, and airport ads across multiple markets for consistent messaging. This provides unmatched scale and frequency, reinforcing brand authority and complementing digital efforts with guaranteed real-world attention.

Complementing Digital Marketing with Geotargeting

Create a win-win omnichannel strategy by using OOH to physically anchor your digital campaigns. Place billboards in specific areas and use them to prompt mobile actions with QR codes or memorable hashtags. The platform’s data-driven placement ensures your physical ads prime audiences in a location, making subsequent digital retargeting or geofenced mobile ads significantly more effective and memorable.

Frequently Asked Questions

What types of billboards can I book through Billboards America?

Billboards America offers an extensive and transformative network covering every major OOH format. This includes traditional Bulletins and Posters, dynamic Digital Billboards, Transit Displays on buses and shelters, high-impact Airport Advertising, large-format Murals and Wallscapes, Street Furniture, and Spectaculars. Our platform is your single gateway to the full spectrum of outdoor advertising options across the United States.

How does the AI planner, Billy, work?

Billy is your intelligent campaign assistant designed to unlock optimal advertising performance. You interact with Billy by providing your campaign objectives, target audience details, and budget parameters. Billy then analyzes a vast proprietary database of traffic counts, mobility patterns, census demographics, and historical OOH performance data to generate a tailored media plan. It suggests the most effective billboard types and specific locations to maximize your reach and impact within your budget.

Is Billboards America suitable for small businesses with limited budgets?

Absolutely. Billboards America is a game-changer for businesses of all sizes. The platform democratizes access to OOH advertising by offering a transparent, self-serve marketplace with a wide range of options. Small businesses can use the filters to find affordable formats like junior posters or local digital screens that fit a modest budget. The efficiency and direct booking model eliminate costly agency fees, making powerful outdoor advertising accessible and manageable.

What is the process for uploading and approving my advertisement artwork?

The process is streamlined for speed and simplicity. Once you have selected and paid for your billboard locations, you will be guided to a secure portal where you can drag and drop your creative artwork files. Our team then reviews the artwork to ensure it meets technical specifications and any marketplace guidelines. You will be notified promptly upon approval, setting your campaign on track to go live on your scheduled dates without delay.

Pricing of Billboards America

Billboards America operates on a transparent, self-serve marketplace model, not a one-size-fits-all subscription plan. Pricing is dynamic and based on several factors specific to each billboard inventory, including location, format type (e.g., Digital Bulletin vs. Poster), market size, panel visibility, and campaign duration. You can explore real-time pricing directly on the platform by using the search map and filters to select your desired locations and dates. This approach ensures you only pay for the specific, high-impact advertising space you need, with all costs clearly displayed before booking. For custom large-scale campaigns, you can contact their team directly for a tailored quote.