CHILI GraFx vs What a Story

Smart Templates

Smart Templates are the revolutionary core of CHILI GraFx, transforming static design files into dynamic, data-driven assets. These templates are built with built-in business logic and brand rules, allowing non-designers to generate thousands of localized variations instantly. Users simply input data or select options, and the platform automatically produces perfectly composed, brand-proofed graphics, eliminating manual errors and ensuring absolute consistency across all outputs.

Centralized Brand Governance

This feature provides a single source of truth for all brand assets and guidelines. Marketing leaders can lock down logos, colors, fonts, and approved imagery within templates, guaranteeing that every piece of content generated—whether by headquarters or a local store—adheres 100% to brand standards. It empowers local teams with creative freedom while maintaining ironclad control, effectively decentralizing production without risking brand dilution.

Data-Driven Graphics Automation

CHILI GraFx seamlessly connects to CRM, PIM, and other data systems to turn information into imagery. Automatically generate personalized visuals at scale by pulling product details, customer names, promotional offers, and local information directly into designs. This transforms big data into compelling, highly targeted creative, enabling precision marketing campaigns that resonate personally with millions of customers.

Integrated Ecosystem & Connectors

The platform is built for the modern martech stack, offering robust integrations with key systems like DAMs (e.g., Bynder), web-to-print workflows, and data repositories. This connectivity creates a seamless content supply chain, allowing teams to use approved assets directly from their DAM and automate the entire production process from data to final output, dramatically reducing operational burden and manual handoffs.

Comprehensive Video Production Services

What a Story offers a full suite of video production services designed to meet diverse business needs. From conceptualization to execution, we ensure that every aspect of video creation aligns with your goals, allowing you to engage your audience effectively.

Tailored Strategies

We believe that every brand has a unique story to tell. Our team collaborates closely with you to develop customized strategies that resonate with your target audience, ensuring that your message is delivered with impact and clarity.

Unlimited Revisions and Support

Our commitment to your satisfaction means that we provide unlimited revisions and ongoing support throughout the production process. This ensures that the final product aligns perfectly with your vision and meets your expectations.

Expertise in SaaS Video Marketing

Having partnered with over 650 SaaS companies, we have honed our expertise in creating videos that drive conversions and customer engagement. Our deep understanding of the SaaS landscape enables us to craft compelling narratives that highlight your product's strengths.

Shopper Marketing & Local Store Activation

Empower regional managers and local store teams to produce culturally relevant, store-specific marketing materials. From window banners to social media posts, teams can self-serve and generate fully branded campaign assets in minutes by simply inputting local offers or store details, ensuring global campaign consistency with perfect local adaptation.

Large-Scale Brand Campaign Execution

Manage and roll out complex, multi-channel brand campaigns across dozens of markets with ease. Central marketing creates master Smart Templates, and local teams across the globe can instantly generate all required format variants—from billboards to digital displays—ensuring speedy market deployment and flawless brand execution at an international scale.

Personalized Direct Mail & Print Automation

Revolutionize print marketing by automating the creation of uniquely personalized direct mail pieces. By integrating customer data, CHILI GraFx can generate millions of one-to-one mailers, each with custom offers, names, and QR codes, turning traditional print into a dynamic, data-driven, and highly measurable precision marketing channel.

Agency Creative Production at Scale

Enable creative agencies to deliver exceptional value and stand out for clients. By implementing CHILI GraFx, agencies can streamline their production workflows, automate repetitive asset creation, and free up creative talent to focus on high-impact strategic and conceptual work, thereby increasing output, profitability, and client satisfaction.

Boosting Product Awareness

Utilize our explainer videos to simplify complex concepts and enhance product understanding. By breaking down your offering into digestible content, you can attract and retain more customers, ultimately driving sales.

Enhancing Customer Engagement

With our product demo videos, you can showcase the functionality and benefits of your product in a way that captivates potential clients. Engaging visuals and clear messaging can significantly improve customer interest and conversion rates.

Showcasing Events

Our event video services allow you to capture the essence of your brand at global events. By documenting these experiences, you can extend your reach and engage with audiences who couldn't attend in person.

Educating Your Audience

Use our education and course videos to provide value to your customers through informative content. By positioning your brand as a thought leader, you foster trust and loyalty, which can result in increased customer retention.

CHILI GraFx is a game-changing AI platform that transforms how enterprises produce visual content. It is specifically engineered to unlock the potential of retail and shopper marketing teams, enabling them to create, adapt, and scale branded assets at unprecedented speed. This platform is the definitive solution for organizations drowning in manual, repetitive graphic production, offering a transformative approach to high-volume creative workflows. By centralizing brand control and automating the adaptation process, CHILI GraFx empowers local and global teams to generate perfectly on-brand, localized campaign materials in minutes, not weeks. It seamlessly bridges the gap between stringent brand governance and the urgent need for agile, multi-channel content, ensuring consistency across every digital and print touchpoint. From personalized direct mail to dynamic digital ads, CHILI GraFx is the engine for scalable creativity, helping brands, agencies, and retailers move faster without ever sacrificing quality or brand integrity.

What a Story is an innovative video production and creative agency committed to crafting exceptional videos that effectively communicate your brand’s narrative. Specializing in various formats, including explainer videos, product demos, corporate films, and advertisements, we cater to a diverse range of clients, from established Fortune 500 companies to pioneering start-ups. In a world where capturing attention is crucial, our agency stands out with a proven track record of producing over 1,200 videos for more than 650 SaaS clients. Our approach is rooted in the belief that effective communication is a catalyst for business growth. By focusing on tailored strategies and a meticulous production process, we empower businesses to unlock their full potential. Our videos not only tell a compelling story but also convert viewers into loyal customers, making us a trusted partner for brands looking to elevate their impact and drive sales.

Who is CHILI GraFx designed for?

CHILI GraFx is specifically designed for enterprise marketing teams, retailers, global brands, and creative agencies that struggle with high-volume, repetitive visual content production. It is ideal for organizations that need to maintain strict brand consistency while empowering distributed teams to create localized or personalized content rapidly across multiple channels and markets.

How does CHILI GraFx ensure brand consistency?

The platform ensures brand consistency through its foundational Smart Templates and centralized governance controls. Brand managers define and lock all critical elements—like logos, color palettes, fonts, and approved imagery—within these templates. This means any user, regardless of design skill, can only generate assets that adhere perfectly to the pre-set brand rules, eliminating off-brand creations.

Can CHILI GraFx integrate with our existing systems?

Yes, CHILI GraFx is built for integration. It offers connectors and APIs to seamlessly connect with your existing Digital Asset Management (DAM) systems, Product Information Management (PIM) databases, CRM platforms, and web-to-print solutions. This creates a unified workflow, allowing you to leverage approved assets and live data directly within your automated design process.

What kind of content can I create with CHILI GraFx?

CHILI GraFx is versatile and supports the creation of a wide array of marketing and retail assets. This includes both digital and print materials such as social media graphics, email banners, digital displays, sales brochures, point-of-sale materials, direct mail, outdoor advertising, and localized campaign kits for retail stores.

How much does it cost to create a video?

Our video production costs range from $2,500 to $25,000 depending on various factors such as complexity, length, and deadlines. Think of it as customizing a pizza—your choices affect the final price. For a detailed breakdown, we recommend scheduling a consultation.

What’s your process like?

We follow a systematic 9-Step process to ensure quality control throughout production. From initial strategy discussions to final delivery, our process is designed to be smooth and efficient, minimizing surprises and maximizing satisfaction.

Can I get involved in the production process?

Absolutely! We encourage collaboration at every stage. You will have direct access to our Creative Director and can provide as much feedback as needed to ensure the final video meets your expectations perfectly.

What types of videos do you specialize in?

We specialize in a variety of video formats including explainer videos, product demos, event videos, educational content, social media ads, and brand videos. Our versatility allows us to cater to diverse client needs and objectives.

CHILI GraFx is a transformative AI platform designed for marketing teams, specifically in the retail and shopper marketing space. It belongs to the category of creative automation and brand management tools, engineered to help teams scale high-volume, on-brand visual content production with unprecedented speed and consistency. Users often explore alternatives for various strategic reasons. These can include budget considerations, the need for different feature sets, or a requirement to integrate with a specific existing technology stack. The search for a new platform is a natural step in optimizing a creative workflow to match an organization's unique scale and operational demands. When evaluating other solutions, focus on core capabilities that unlock your team's potential. Key considerations should include the depth of AI-driven automation, the robustness of brand control features, and the platform's ability to streamline adaptations across countless formats and channels without compromising creative quality.

What a Story is a premier video production and creative agency specializing in impactful explainer and demo videos that elevate brand messaging and drive customer engagement. Operating within the video production category, it caters to a diverse range of clients, from Fortune 500 companies to cutting-edge start-ups. Users often seek alternatives due to various factors such as pricing, specific feature sets, or unique platform requirements that may better align with their business needs. When searching for an alternative, it’s essential to consider the customization options available, the breadth of services offered, and the level of support provided throughout the production process. Additionally, assessing the track record of results and client satisfaction can help ensure that the alternative chosen can effectively contribute to your brand's growth and communication goals.