Elmo

Elmo is a groundbreaking, open-source AI visibility tracking tool that fundamentally transforms how brands understand and optimize their presence across the rapidly expanding ecosystem of large language models. In an age where AI-generated responses increasingly shape consumer perception and purchasing decisions, Elmo empowers marketing managers, brand strategists, and data analysts with unprecedented visibility into how AI models talk about their brand. This platform is not just another analytics tool; it is a strategic command center that unlocks the potential of AI-driven brand intelligence. By monitoring mentions, analyzing citations, and benchmarking against competitors across platforms like ChatGPT, Claude, Gemini, and Perplexity, Elmo provides the actionable insights needed to navigate this new frontier. The game-changing aspect of Elmo lies in its commitment to data sovereignty. As a self-hosted, open-source solution, your sensitive brand data remains entirely under your control, eliminating the risks of vendor lock-in and ensuring compliance with internal security policies. Whether you are tracking visibility trends over months, drilling into individual AI responses, or identifying which sources AI models cite most, Elmo delivers the transformative intelligence required to maintain a competitive edge. This tool is designed for teams ready to move beyond guesswork and embrace a data-driven approach to AI visibility, turning a complex, opaque landscape into a clear, actionable roadmap for brand growth.

Dashboard

Your AI visibility command center that transforms raw data into strategic clarity. This feature provides a comprehensive, at-a-glance overview of your brand's current visibility status, including real-time trends, citation category breakdowns, specific cited pages, and key performance metrics. The dashboard is designed to eliminate information overload by presenting only the most critical insights, allowing you to instantly assess your brand's health across multiple AI models and make informed decisions without digging through endless reports.

Visibility Tracking

Track your brand's visibility across every prompt and model with surgical precision. This feature allows you to filter by AI model, time range, and custom tags to see exactly how your brand performs in specific contexts. Per-prompt visibility scores are paired with trend lines that compare your performance directly against competitors, revealing exactly where you dominate and where you need to improve. This granular visibility is the key to unlocking targeted optimization strategies that drive measurable results.

Citation Analysis

Understand exactly where AI models get their information about your brand. This feature dives deep into the sources AI models cite most frequently, tracking new and dropped sources over time. Citations are automatically broken down by category, including brand-owned content, competitor mentions, social media, and third-party sites. This intelligence is transformative because it reveals the specific content and domains that influence AI responses, enabling you to double down on what works and fix what does not.

Competition Benchmarking

See how you stack up against the competition in the AI visibility arena. This feature provides a clear, side-by-side comparison of your brand's AI mention rate against key competitors, complete with percentage scores and dominance rankings. You can instantly identify which competitors are winning specific prompts and uncover gaps in your own AI visibility strategy. This competitive intelligence is game-changing, turning market intuition into a documented, data-driven roadmap for outperforming your rivals in AI-driven conversations.

Optimizing AI Brand Mentions for Marketing Teams

Marketing managers can use Elmo to continuously monitor how their brand is mentioned across all major AI models. By tracking visibility scores and citation sources, teams can identify which content strategies are driving positive AI mentions and which are falling flat. This allows for rapid iteration on content creation, SEO, and PR campaigns to ensure the brand narrative is accurately represented in AI responses. The ability to see per-prompt performance enables targeted optimization for specific product launches or marketing initiatives.

Competitive Intelligence for Brand Strategists

Brand strategists can leverage Elmo to conduct deep competitive analysis in the AI landscape. By benchmarking mention rates and understanding which competitors dominate specific prompts, strategists can uncover market positioning gaps and identify opportunities to capture mindshare. Tracking competitor visibility trends over months reveals the impact of their content changes and market shifts, providing a strategic advantage in planning long-term brand positioning and messaging strategies.

Data-Driven Content and SEO Optimization

Content teams and SEO specialists can use Elmo's citation analysis to understand exactly which domains and URLs influence AI model responses. By seeing which sources are cited most frequently, teams can prioritize content creation on high-impact topics and optimize existing content to be more AI-friendly. Tracking new and dropped sources over time provides immediate feedback on content effectiveness, allowing for agile adjustments to content strategy that directly improve AI visibility and citation rates.

Enterprise Brand Safety and Compliance Monitoring

For large enterprises with strict brand guidelines and compliance requirements, Elmo offers a secure, self-hosted solution to monitor AI model responses. Data analysts can drill into individual AI responses to inspect exactly what was said about the brand, ensuring accuracy and identifying any potential misinformation or brand safety issues. This capability is critical for regulated industries where inaccurate AI-generated information could lead to reputational damage or compliance violations, providing a proactive defense mechanism.

Self-Hosted

Run on your own infrastructure with full access to all features. This tier is priced at $0 and includes unlimited prompts, all AI models, citation analysis, competitor tracking, full source code access, and community support. It is the perfect starting point for teams that want complete control and no ongoing costs.

Cloud

Managed hosting with no maintenance required. This tier is coming soon and includes everything in the Self-Hosted plan plus managed hosting, automatic updates, priority support, daily backups, and usage analytics. You can join the waitlist to be notified when it becomes available.

White Label

Provide AI visibility optimization for all of your customers. This custom tier includes everything in the Cloud plan plus custom branding, custom domain, SSO, a shared Slack channel, and prioritized feature requests. Contact the Elmo team to discuss your specific needs.

What exactly does Elmo track?

Elmo tracks how your brand is mentioned, cited, and discussed across a wide range of AI models, including ChatGPT, Claude, Gemini, Grok, Mistral, Perplexity, Copilot, DeepSeek, and Google AI modes. It monitors visibility scores per prompt, analyzes citation sources, and benchmarks your performance against competitors. The platform provides both high-level dashboards and deep-dive capabilities into individual AI responses.

Is my data secure with Elmo?

Absolutely. Elmo is designed with data sovereignty as a core principle. It is an open-source, self-hosted platform, meaning you run it on your own infrastructure. Your data never leaves your control, there is no vendor lock-in, and you are not subject to third-party data policies. This makes it ideal for enterprises with strict security and compliance requirements.

How do I get started with Elmo?

Getting started is incredibly fast. You can install the Elmo CLI globally using npm with the command "npm install -g @elmohq/cli" and then initialize your project with "elmo init". The platform also offers a live demo to explore features before committing. Comprehensive documentation and a supportive Discord community are available to help you every step of the way.

Can I track any AI model?

Yes, Elmo is built to be model-agnostic. It supports tracking across all major AI models and platforms. You can bring your own API keys for models like ChatGPT and Claude, and the platform also supports web scraping for AI search results. This flexibility ensures you can monitor your brand's visibility across the entire AI ecosystem, not just a limited subset.