Simpler Work

About Simpler Work

Simpler Work is a transformative AI-powered marketing platform engineered to unlock the full potential of your content creation. It is designed specifically for founders, growing teams, and businesses aiming to scale their marketing efforts without the burden of hiring additional headcount or expensive consultants. The platform solves the critical problem of time-consuming and costly content production by delivering the quality of a senior marketer at the speed of AI. Unlike generic AI tools that require expert prompting and produce bland "AI slop," Simpler Work combines proven marketing frameworks with your unique brand context. Its revolutionary zero-prompt workflows guide you through simple forms, leveraging a built-in "Context Engine" that remembers your brand voice, product data, and goals. This ensures every piece of content—from ad copy and emails to social posts and PR content—is instantly on-brand, strategically sound, and ready to deploy, giving you full creative control while dramatically accelerating your output.

Features of Simpler Work

The Context Engine

This is the core intelligence of the platform. During a one-time onboarding, you feed it your company details, brand voice, and product information. It absorbs the essence of your website and the nuances you provide, creating a living memory of your business. From that moment on, every piece of content generated is primed with your unique context, ensuring output is personalized and aligned with your value proposition, eliminating generic results forever.

Zero-Prompt Workflow Wizards

Say goodbye to writing prompts from scratch. Simpler Work deconstructs complex marketing tasks into simple, guided forms. Whether you're crafting an apology email or a product launch announcement, the platform asks you only the specific, relevant questions needed for that task. You simply select a task, fill in key details like the offer or nuance, and let the AI synthesize a senior-level asset in seconds, removing all guesswork and prompt engineering.

Coded Senior Marketing Expertise

The platform is built on over 30 years of collective marketing experience. Senior marketing workflows and psychological frameworks for different content types (like a server outage vs. a promotional launch) are hard-coded into the system. You're not tapping into generic AI knowledge; you're accessing battle-tested strategies and templates used by experts, ensuring every output is strategically optimized for its intended purpose and audience.

Quality-of-Life AI Tools

Beyond generation, Simpler Work includes powerful utilities to polish and scale your content instantly. The "Refine" button allows you to weave in new ideas into an existing draft without starting over. The native translation feature lets you perfect content in English and then, with one click, adapt it into German or several other languages for local markets, streamlining global campaign execution.

Use Cases of Simpler Work

Scaling Content for Founders & Solopreneurs

Scrappy founders wearing multiple hats can leverage Simpler Work to produce a consistent stream of high-quality marketing content without becoming a marketing expert. From crafting compelling LinkedIn outreach sequences to writing promotional emails and social posts, the platform acts as a force multiplier, enabling a single person to execute a comprehensive marketing strategy that drives growth and brand awareness efficiently.

Empowering Small Marketing Teams

Growing teams can overcome resource constraints by using Simpler Work to standardize quality and accelerate production. The platform ensures all team members generate on-brand assets using proven frameworks, from email nurture campaigns and ad copy to web content. This consistency and speed free up the team to focus on strategy, analysis, and creative direction rather than laborious first drafts.

Streamlining Enterprise Marketing Operations

For larger organizations, Simpler Work brings efficiency and brand governance to distributed marketing efforts. The Context Engine ensures global and local teams adhere to brand voice guidelines, while the library of specialized modules (like notice emails or PR content) provides a scalable system for producing compliant, effective marketing materials across departments, reducing reliance on constant agency or consultant support.

Launching Targeted Campaigns

Whether announcing a new product, running a seasonal sale, or managing customer communications, Simpler Work provides the structured workflows to execute campaigns flawlessly. Users can quickly generate all necessary campaign assets—from ad variants and social media announcements to targeted email promotions—all woven with the specific campaign context (e.g., "Christmas Rush"), ensuring cohesive and persuasive messaging across all channels.

Frequently Asked Questions

How is Simpler Work different from using ChatGPT directly?

Simpler Work is not just a ChatGPT wrapper. While it utilizes advanced AI, it fundamentally changes the process. Instead of you engineering prompts, it provides zero-prompt workflows built on coded senior marketing expertise. It also integrates your unique brand context from its memory, guaranteeing output that is strategically sound and on-brand, unlike the generic, often off-mark content from a base AI model.

What do you mean by "Brand Context" and how do you capture it?

Brand Context is the unique essence of your business: your company mission, brand voice (e.g., empathetic, professional), product details, and value proposition. We capture this during a guided onboarding where you provide key details and grant access to your website. Our system synthesizes this information into a persistent memory, so every content generation is automatically tailored to your brand.

Can I edit the content that Simpler Work generates?

Absolutely. You maintain full creative control. The platform generates a high-quality, ready-to-send first draft. You can then use the built-in "Refine" button to make adjustments or add new ideas seamlessly. The goal is to give you a 90% complete asset instantly, saving hours of writing and editing, not to produce a final product without your oversight.

What kind of marketing tasks can Simpler Work handle?

The platform features a library of 30+ specialized modules for essential marketing tasks. This includes Email & Nurture sequences (onboarding, newsletters, promotions), Social Media posts, Ad Copy, LinkedIn Outreach, and Web & PR content. For anything else, the Marketing Expert Chat allows you to ask complex questions without having to explain your basic business context.

Pricing of Simpler Work

Simpler Work offers a 3-Day Free Trial that allows users to experience the full capabilities of the platform without any initial commitment. This trial provides access to the core features, including the Context Engine, zero-prompt workflows, and the library of marketing modules, enabling businesses to test the transformative impact on their content creation process. For detailed information on subscription plans, tiers, and ongoing costs after the trial period, users are directed to visit the official "Pricing" page on the Simpler Work website.